Our Story and the Future of Retail

It all started in Bräcke, a small town in northern Sweden. There, our founder Håkan Sjölander noticed something many others overlooked: the tremendous waste of time, labor, and goods in the everyday operations of grocery stores. When staff have to move older products just to restock with new ones, the process becomes slow and inefficient — all while increasing the risk of food waste. That’s when the idea of a simpler, smarter way to manage shelves was born.

Rooted in craftsmanship and entrepreneurship, with eyes fixed on the future of retail, EasyFill took shape. Our first invention — a rotating shelf that allows restocking from the back and picking from the front, based on the First In – First Out principle — introduced a new standard in product handling and display. From coolers to multidecks and ambient shelves, our systems have since evolved to suit different store formats and product categories.

At the same time, the world changed. Labor shortages grew, e-commerce and home delivery surged, and sustainability and food waste reduction became critical issues. Today’s stores need solutions that save time, increase sales, and reduce operational costs — without compromising the customer experience. Our technology addresses these needs by making sure shelves are always fully fronted, even with fewer staff on hand.

As the pressure on retailers to reduce waste and improve efficiency has grown, EasyFill has transformed from a local inventor’s dream to an international player. In 2007, we took the next step by becoming a publicly listed company on the Spotlight Stock Market, strengthening our position as an innovation-driven business with global ambitions.

Today, we work with selected global partners who bring our solutions to retailers of all kinds — from small convenience stores and gas stations to major retail chains and global brands. Our systems are installed in both new stores and as retrofits in existing setups, making the transition to smarter shelf management smooth and cost-effective.

To us, our products are more than shelves — they’re tools for a better future. By simplifying daily store routines, improving product presentation, and fighting waste, we contribute to a more sustainable way of doing retail. And this is only the beginning. The way we shop, consume, and organize our lives is changing — and EasyFill is helping lead the way.

Turning Shelves. Changing the Future.