Privacy Policy

Effective Date: August 9, 2024

Welcome to the EasyFill (publ) Privacy Policy. We value your privacy and are committed to protecting your personal data. This Privacy Policy outlines how we collect, use, and protect your information when you visit our website www.easyfill.se (the "Site") and interact with our services.

1. Information We Collect

We collect the following personal information when you voluntarily provide it to us:

  • Name
  • Email Address
  • Phone Number

This information is collected through forms on our Site, such as contact forms, subscription forms, or any other form where you voluntarily provide your personal details.

2. Legal Basis for Processing

We process your personal data based on the following legal grounds:

  • Consent: When you voluntarily provide your information through our forms, we process your data based on your consent.
  • Legitimate Interests: We may process your personal data for our legitimate interests, such as improving our services and responding to your inquiries, provided that these interests are not overridden by your rights.

3. Purpose of Data Collection

The personal information we collect is used to:

  • Contact you in response to your inquiries.
  • Provide you with information or services that you request from us.
  • Manage and communicate with you regarding your account or relationship with EasyFill (publ).

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies, including Google Analytics and HubSpot, to monitor the activity on our Site and hold certain information. Cookies are small data files that may include an anonymous unique identifier, sent to your browser and stored on your device.

Purpose of Cookies:

  • To track and analyze visitors' usage of the Site, allowing us to improve user experience and website performance.
  • To remember your preferences and personalize your experience on the Site.
  • To deliver personalized advertising based on your browsing behavior.

Managing Cookies:
You can manage your cookie preferences through your browser settings. You may choose to disable cookies; however, please note that this may affect the functionality of the Site. We also provide a Cookie Consent Banner where you can opt-in or opt-out of different types of cookies.

5. Data Retention

We retain your personal data only as long as necessary to fulfill the purposes for which it was collected or as required by law. Specific retention periods may vary depending on the nature of the data and the purpose for which it was collected.

6. Data Sharing

We do not sell, trade, or otherwise transfer your personal information to outside parties without your consent, except as necessary to comply with the law or to provide services through third-party providers such as Google Analytics and HubSpot, who assist us in operating the Site or conducting our business. These third parties are required to maintain the confidentiality of your information and are prohibited from using it for any purpose other than providing services to EasyFill (publ).

7. Data Transfers Outside the EEA

Some of our third-party service providers may transfer and store your data outside the European Economic Area (EEA). We ensure that any data transferred outside the EEA is protected by appropriate safeguards, such as standard contractual clauses approved by the European Commission, to ensure the security and privacy of your data.

8. User Rights

In accordance with the General Data Protection Regulation (GDPR), you have the following rights regarding your personal data:

  • Access: You have the right to request a copy of the personal data we hold about you.
  • Correction: You can request that we correct any inaccuracies in your personal data.
  • Deletion: You can request that we delete your personal data, subject to certain legal obligations.
  • Restriction: You can request the restriction of processing your personal data under certain conditions.
  • Portability: You can request to receive your personal data in a structured, commonly used, and machine-readable format.
  • Objection: You can object to the processing of your personal data for certain purposes, such as direct marketing.

To exercise any of these rights, please contact us using the details provided in the "Contact Us" section below. We will respond to your request within one month, as required by law.

9. Automated Decision-Making

We use automated decision-making processes, including profiling, to deliver personalized advertising based on your browsing behavior. This involves analyzing your online activities to offer content tailored to your interests. If you object to this processing, you can opt-out by adjusting your cookie preferences or contacting us.

10. Data Security

We take appropriate security measures, in line with GDPR, to protect against unauthorized access, alteration, disclosure, or destruction of your personal information. Despite these efforts, please note that no method of transmission over the internet, or method of electronic storage, is 100% secure.

11. Children's Data

Our services are not directed to children under the age of 16. We do not knowingly collect personal data from children. If we become aware that we have collected personal data from a child, we will take steps to delete it.

12. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page with a new effective date.

13. Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your personal data, please contact us at:

EasyFill (publ)
Email: info@easyfill.se

14. Supervisory Authority Contact

If you believe that our processing of your personal data violates GDPR, you have the right to lodge a complaint with your local data protection authority.